Email marketing in the Web2.0 age
24
FEB 2011
'Email Marketing'
Email marketing in the Web2.0 age
Even in the age of Web2.0, email campaigns are still being used to get the word out there. However, as the trend moves towards mobile and social media, your email efforts should blend smoothly in...
Why won’t search engine spiders crawl my site?
23
FEB 2011
'Search Engines'
Why won’t search engine spiders crawl my site?
So you've built up your site, filled it with very good content, built a few quality incoming links and still haven't had a visit from Google? If that's the case, then something may be wrong....
More on Blog Commenting as SEO/Marketing Strategy
21
FEB 2011
'Social Media'
More on Blog Commenting as SEO/Marketing Strategy
The fact that blog comments can be a great way to get visitors, build branding and awareness and improve your site’s rankings should be a well-known fact. Dave posted a great article on the how...
Email Marketing and Social Media
17
FEB 2011
'Email Marketing'
Email Marketing and Social Media
Your social media profiles allow multi-channel communication: you put your message through but might get some unwanted noise when your subscribers engage in conversations. With emails however, the...
SEO for newbies (Part II)
16
FEB 2011
'Search Engines'
SEO for newbies (Part II)
So you have a hosting account and a domain name. The nameservers have propagated and it’s high time you did something with all of it. Setup Wordpress (many hosts, like us, offer a one click...
How to fail horribly with poor article titles
15
FEB 2011
'Blogging'
How to fail horribly with poor article titles
The title of your article plays a huge role in your visitors decision to read what you have to say. It should compel your readers to stop whatever they were doing and read your article. Here are...
Reasons why your social media campaign failed
14
FEB 2011
'Social Media'
Reasons why your social media campaign failed
Social media is a hot trend these days and if used properly, can be the equivalent of printing money. However, a lot of people stumble. They launch campaigns (sometimes with great fanfare) and...
Dear Restaurants, stop using PDF menus.
11
FEB 2011
'Usability'
Dear Restaurants, stop using PDF menus.
Dear Restaurants, It's your friend Dave here. I just wanted to let you know how much my wife and I appreciate you being there for us when we've both had a really long day, and/or week, and we...
Troubleshooting your first email campaign
10
FEB 2011
'Email Marketing'
Troubleshooting your first email campaign
If you have just sent out your very first email campaign, you might see some metrics that just don’t add up as they should. You might get complaints that the email only displayed some gibberish or...