If you've read any of my previous posts, you'll know that I often talk about the importance of having your business represented online by a professional web design. You may or may not agree with me on that,  but regardless of what either of us believe it still just boils down to human  nature.

Whether we want to admit it or not,  everyone reading this article have at one  point or another made a snap judgement about another person based on their appearance. Some of us do it a lot, some of us don't. Some of us feel bad when we do it, some of us don't, but it's part of our natural behavior...to judge a book by it's cover.

If we're so quick to make a decision about a living breathing human being, how much quicker will we be to judge a business when we visit it's website?  I can promise you that no one is going to feel bad about forming a negative opinion of a business if a poor website is the first point of contact.  The  stakes are higher in this case, because a poor impression of the business will most likely result in the potential customer looking elsewhere for the product or service they need.

For you personally the Internet may not have any relevance for business, but that doesn't mean the same is true for your customers. In fact the opposite is more likely to be true. Each day that passes brings more importance to your businesses use of  modern advertising technologies like websites and social media. If you are ignoring this I guarantee your business is sacrificing potential revenue that could be won with a proper online strategy.

You may be quick to point out many businesses who are successful with a poor website or even without one, but I've yet to see a case where it wasn't success despite a poor online strategy not because of it.  In every case I've seen the business could be more successful by leveraging the power of the Internet properly. I'm not saying businesses that don't need or would be hindered by the Internet don't exist, but I can guarantee they are in such minority that they are more or less a blip on the radar.