Typically, we think of e-commerce as a website with a shopping cart that allows customers to browse, order, and pay for products through the website. However, that's not necessarily the only form of e-commerce on the net. Sure, it's the most obvious and initial definition, but these days the term has become much broader. As a business, there are two primary reasons for having a website:

1. To earn you more money by bringing in more business

2. To save you money by streamlining manual processes

If a particular feature or addition to your website does not clearly serve one of these goals, then you should be sure to think long and hard about it before adding it to your site. Anything that is geared towards bringing your business is considered e-commerce. You may not be collecting payments online and shipping items around the world, but if a customer finds your business through a Google search and calls you up or sends off an email - and through that point of contact becomes a customer - you have just engaged in e-commerce.

Perhaps you haven't really thought of it that way before, possibly because you aren't getting many (if any) interested contacts through your website. If that's the case, it's time to sit down and look at your website and try to figure out where it's coming up short. If your website isn't bringing in new business or helping to maintain and grow your existing client list, then why are you wasting money on it?

If you're not satisfied with your website's performance, then please get in touch with us. We'll be happy to meet with you and discuss how your website could be improved, as well as what could be done to turn your website into a tool that will help build your business. Our consultations are always free, and there is no pressure to hire us if you're not interested in our services after hearing what we have to say. Plus, we back all our work with a 100% money-back guarantee that's written right into all of our contracts - so you can be sure that we are confident enough in our product to stand behind it 100%!