How to create a content style guide for your brand
4
JUN 2018
'Marketing, Blogging'
How to create a content style guide for your brand
Okay, so you're a small to mid-sized business or organization and you've recently jumped into the content creation game. You've got a small team of people working to produce content that you...
3 ways to promote your new website
4
APR 2018
'Marketing'
3 ways to promote your new website
Building a website is exciting. You've set aside the money for it, got yourself an awesome web developer (like Lifeline Design), and you've spent some time going over revisions, ironing out the...
How to find the right keywords to boost your SEO
28
MAR 2018
'Search Engines, Marketing'
How to find the right keywords to boost your SEO
You ever hear that expression "he knows just enough to be dangerous?” That's how I feel about most people trying to boost the SEO on their website. SEO used to be an obscure and...
What is digital marketing and why should you care?
21
MAR 2018
'Marketing'
What is digital marketing and why should you care?
You may have heard of digital marketing, but what is it exactly? More to the point, why should your business care? How marketing used to work To understand digital marketing,...
Getting serious about security? Think about C.I.A (Confidentiality, Integrity and Availability)
31
JAN 2018
'Security'
Getting serious about security? Think about C.I.A (Confidentiality, Integrity and Availability)
While the term "CIA Triad” sounds like the title of some pulpy novel you'd pick up in an airport book store, the reality couldn't be further from the truth. The CIA Triad is a well-known...
What is a DDoS attack (and what can we do about them)?
17
JAN 2018
'Security'
What is a DDoS attack (and what can we do about them)?
While ransomware is on the rise, the number one cyber security attack is still the humble "distributed denial of service” attack, better known as a DDoS. At it's core, a...
What every business can learn from wine labels
10
JAN 2018
'Commentary, Marketing'
What every business can learn from wine labels
Every now and then, I enjoy a nice glass of wine. I'm not an aficionado, but I like to think I know what I'm doing. I know what I like, I know how to pair a wine to a meal, and when we have...
5 ways you can kill your team's enthusiasm and productivity
3
JAN 2018
'Commentary, Business'
5 ways you can kill your team's enthusiasm and productivity
When we talk about leadership strategies, we generally focus on the positive. "10 ways to energize your team!” or "adopt these habits of legendary leaders.” Today though, I want...
Entrepreneurs need to invest in their lives as well as their businesses
27
DEC 2017
'Commentary, Business'
Entrepreneurs need to invest in their lives as well as their businesses
Life as an entrepreneur is stressful. There is nothing quite like the freedom of being your own boss and master of your financial future, but nothing quite as demanding either. ...