Optimizing your emails!
15
AUG 2018
'Email Marketing'
Optimizing your emails!
Email might be one of the oldest forms of digital communication, but it is still one of the most vital! Emails are often the direct bridge from your business to your customers, your...
Are you making these marketing mistakes?
6
SEP 2017
'Email Marketing'
Are you making these marketing mistakes?
Digital marketing is a new world to many businesses, and with any new endeavor, there are always going to be new challenges. With skill and direction, digital marketing can help you reach new...
New automated backup system for email templates for easy retrieval and audit
24
AUG 2017
'Email Marketing'
New automated backup system for email templates for easy retrieval and audit
Email templates are a powerful way to connect with your customers and members. When you're sending out a mass communication to hundreds or even thousands of people at once, you want to make sure...
A good subject line is what stands between you and the delete button
2
AUG 2017
'Email Marketing'
A good subject line is what stands between you and the delete button
The typical inbox is a wasteland. A craggy post-apocalyptic ruin dotted with unread LinkedIn updates, yawning chasms of unwanted spam, and a few oasis of essential updates and correspondence you...
What your email sign off says about you
26
JUL 2017
'Email Marketing'
What your email sign off says about you
It's easy to think of email sign-offs as a bit stodgy. An unnecessary throw-back to the times when writing and delivering a letter was a lot more involved and effort intensive than just dashing...
Don't leave your donors hanging
14
SEP 2016
'Email Marketing'
Don't leave your donors hanging
You spend so much time and effort getting your organizations name out there. You champion your cause like a prizefighter, you stir hearts, move hands, and win people over to your cause in a time...
Is your inbox starting to look like the Sarlacc Pit? Here's how to Jedi flip to safety
28
APR 2016
'Email Marketing'
Is your inbox starting to look like the Sarlacc Pit? Here's how to Jedi flip to safety
There was a time that I was terrified to look at my inbox. Back in my freelance days, I'd check my messages with all the enthusiasm of a prisoner walking the green mile. I'd do anything to put...
Don't call it a comeback, mailing lists never left
30
DEC 2015
'Email Marketing'
Don't call it a comeback, mailing lists never left
Mailing lists are a bit old fashion aren't they? In our social media dominated landscape, the idea of collecting emails and socking them away for some future newsletter or point of contact seems...
CAN SPAM, Is compliance enough?
19
MAY 2011
'Email Marketing'
CAN SPAM, Is compliance enough?
Consider the following scenario: you attend an offline trade show as a representative of your company and exchange business cards with the organizers. Do you consider this an expressed permission...