3 easy steps to avoid a nightmare teleconference
10
AUG 2016
'Commentary'
3 easy steps to avoid a nightmare teleconference
As a member of the internet generation, I view the telephone with the same level of suspicion and fear as a 14th century pike-man gazing at a barrel of gunpowder. It's a nasty, potentially...
Your font is your site's voice. Don't sound the same as everyone else
3
AUG 2016
'Web Design Help, Commentary'
Your font is your site's voice. Don't sound the same as everyone else
There are thousands of fonts out there. A staggering variety of methods to present text, set mood, and create a striking identity. But you wouldn't know it by browsing the web. Going by what you...
How to set the right goals for your website redesign
27
JUL 2016
'Web Design Help, Commentary'
How to set the right goals for your website redesign
Goals . Before you embark on a website redesign, you should sear that word into your mind. Goals make the difference between a great project that will generate value for you...
Focus groups are dead (and we should keep them buried)
20
JUL 2016
'Marketing'
Focus groups are dead (and we should keep them buried)
The first focus groups were created in WWII. They were designed to test the effectiveness of allied propaganda. To determine which posters got people pumped up to go stick it to Hitler, conserve...
Creative businesses - turn your social media feed into your portfolio
13
JUL 2016
'Social Media, Marketing, Blogging'
Creative businesses - turn your social media feed into your portfolio
We don't always think about it, but creativity and imagination fuel many of the industries and businesses we depend on. Design studios of the graphic, software, or fashion variety and media...
Stop talking about features, talk about benefits
6
JUL 2016
'Marketing'
Stop talking about features, talk about benefits
You're business is the most important thing in the world to you, and you're excited . You're excited because you and your team have worked really hard over the past six months, you've put in...
How to prepare for your content marketing campaign
1
JUL 2016
'Marketing'
How to prepare for your content marketing campaign
Content marketing is a proven, reliable way to generate interest in your business, create leads, and climb Google's page rankings. Websites that put the extra effort into creating useful,...
Finding the right customer for your business
20
JUN 2016
'Marketing'
Finding the right customer for your business
Everybody wants to advertise. Everybody wants to sell. The impulse to get your name out there and attract attention is not bad thing, but it can lead to blind-spots. If you find you're having...
How online remarketing can work for you
17
JUN 2016
'Marketing'
How online remarketing can work for you
When deciding how to allocate your advertising budget, it's crucial to make sure your ads land in front of the right audience. You want to specifically target the people most likely to convert...