Common pitfalls of Twitter marketing (Part I)
20
DEC 2010
'Social Media'
Common pitfalls of Twitter marketing (Part I)
Twitter is extremely popular these days, but to use it properly, you should be aware of some mistakes that can kill your campaign from the very start. This post is the beginning of a series of...
Reasons to outsource your email campaigns
16
DEC 2010
'Email Marketing'
Reasons to outsource your email campaigns
The debate over the use of an Email Service Provider versus in-house mailing will probably never end. Much like the heated Operating System War, where both Windows and Unix users boast the...
Guest Posting—not only SEO
15
DEC 2010
'Search Engines'
Guest Posting—not only SEO
The concept of guest posting and editorial links is associated with SEO. Long story short, a guest post is, as the name says, an article you write for a blog in exchange for a link coming to...
Basics of Building Your Twitter Account
13
DEC 2010
'Social Media'
Basics of Building Your Twitter Account
In this article, I will assume you are fairly familiar with setting up and using a Twitter account. Before we get started I sincerely hope your Twitter username is your “brand”. It helps...
Phone Outage In Brantford
10
DEC 2010
'News'
Phone Outage In Brantford
Construction workers have severed the phone and cable lines at the Brantford location, if you are trying to get in touch with us, please email Dave@LifelineDesign.ca and I will make sure your...
Email Campaigns: In-house or Outsourced?
8
DEC 2010
'Email Marketing'
Email Campaigns: In-house or Outsourced?
When you only have a handful of subscribers, it obviously makes no sense to hire a third party to manage your email campaigns. You can easily mail out to a few dozen customers from Outlook at no...
Four Common Myths of Google PageRank
8
DEC 2010
'Search Engines'
Four Common Myths of Google PageRank
Google PageRank has been surrounded by so much hype and there is so much confusion about it, that we thought it would be helpful to write an article that would dispel some of the myths. Myth #1:...
Steps That Can Make or Break Your Social Media Strategy
6
DEC 2010
'Social Media'
Steps That Can Make or Break Your Social Media Strategy
Social media isn’t all about building a solid community. You also have to create constructive discussions or, at a bare minimum, provide your members with insightful pieces of information. In...
Privacy Considerations in Email Marketing
2
DEC 2010
'Email Marketing'
Privacy Considerations in Email Marketing
As a publisher, the customer’s privacy should be one of your top concerns. You should frequently be thinking about ethics—since you are “invading” the customer’s mailbox you should at least play...